As difficult as it sounds, SEO is only abbreviation of Search engine optimization. Its main focus is on growing visibility in search engine results. SEO is both fundamental and essential as it will help you with having the best possible position in search results. It is true that not only search engines can navigate users to your website (social media and other types of traffic works as well) but if search engines are not able to find your website and add your content to their database, you´re missing out a big one. Continue reading “Importance of SEO”
There are many ways of transporting your goods. Nevertheless, Brookstep can be useful in finding the best suitable option for your company needs as we can provide you with price comparison for different means of transport. In all probability you´ve already got acquainted with all of them if you´ve ever tried to ship your merchandise to a different location, country or even – to the world´s end. Continue reading “Shipping and logistics”
Each trade exhibition is different and so it is important to consider advantages and disadvantages of attending. Gains as well as costs can be high. Despite that, promoting products in person is still in some respect irreplaceable. Continue reading “Advantages and disadvantages of promotion at trade exhibitions”
All actions taken on social media can be seen as a part of a larger social media marketing strategy. This means that every Tweet, answer, comment and like can be guided by a plan towards pre-determined goals. This may seem complicated, but if a comprehensive social media plan is created then the rest of social media efforts will naturally follow. The key is to approach this methodologically. Continue reading “Social Media Marketing Strategy”
There are many market entry strategies that companies can employ when starting with international operations. The choice will depend on which market a company will aim to enter and the organisational objectives. Every strategy involves different levels of risk and diverse advantages and disadvantages. Continue reading “International Market Entry Strategy”
A distribution channel can be seen as a section of the marketing pie. It is the way how a company disseminates its products or services to the clients. Among distribution channels can be included the following structures such as e-shop websites, wholesalers, catalogue selling, consultants, direct selling over the phone, in person or both, dealers and retailers. The selected distribution channels can determine what the marketing strategy would be as they influence clients directly. Especially small businesses with restrained resources should always conduct a thorough analysis to verify which distribution channels are best suited for their clients. If it is difficult for customers to find a product of a given company then its distribution channels set-up can be viewed as ineffective Continue reading “Distribution Channels Analysis”
CE logo is the symbol that is shown on products sold on the EU market. This marking confirms compliance with EU safety, health and environmental requirements. The letters CE means “European Conformity” in French (Conformité Européenne).
CE marking is mandatory for certain products such as electrical devices, toys or medical devices. In some cases the CE logo can be also accompanied by a four digit identification number of a notified body that conducted the conformity assessment procedure. Continue reading “CE Certification”
It is just a plain smart to delegate some work to an experienced virtual assistant rather than doing it all by yourself.
Of course, as always, there are some advantages of using a virtual office assistant and also some disadvantages when compared to a regular office temp. Continue reading “Virtual Office Assistant”
Most companies are aware that even in a technologically developed society, the telephone is still an effective way to increase interest in their product or service. Telesales can be very competent way to boost sales with both old and new customers. Continue reading “Telesales”
Human Resource Management (HRM) is the part of an organization that concentrates on recruitment and management of employees. It is the governance of a company’s employees that is often simply called human resources (HR). Continue reading “Human Resource Management”